Posts Tagged ‘Wholesale Coffee’

What’s Brewin’ at the Fancy Food Show?

Sunday, June 27th, 2010

After a full morning, Kaffe Magnum Opus is closing in on a successful first day at the Fancy Food Show. The booths are sold out and if it’s new and hot, it is here in NYC. Gluten Free, low calorie, and the never-ending search for products that promote better living are all that are a  buzz. Right in line, Kaffe Magnum Opus has the proverbial finger on the pulse of all that customers want. Enjoy a cup on us, while talking to Dean or me about how to make your coffee business flourish. From custom label,  our expansive selection of flavored coffee, estate coffees, or fair trade organic, we are the roaster of choice for all your coffee needs.

Best Regards,


Interested in growing your coffee sales? Contact me directly at  800/652-5282 or Robert at

Summer Fancy Food Show Opens Sunday June 27th

Saturday, June 26th, 2010

Located at the Jacob Javits Convention Center in New York City, the Summer Fancy Food Show is the place to be this weekend. Currently a flurry of activity with exhibtors rushing to prepare their booths for the next three days of showing and selling.

Kaffe Magnum Opus (Booth 5553) is set to welcome coffeehouse and gourmet retailers who want to increase their profits and gain a competitive advantage within their marketplace. Stop by and sample the opening days selection of specialty coffees.   At the booth savor flavored coffees such as French Cognac, Java Spice and Jamaican Me Crazy. Featured regular coffee choices include Fair Trade Organic El Toro Loco, Black Satin and the Guatemalan Finca La Tacita estate coffee.

Stop by and say hello to us.

Can’t make it to the show… No problem!  Visit the KMO online store at or call in (800) 652-5282.

Serving It Up – In-Store Sampling Makes An Impact!

Wednesday, August 5th, 2009

Hot off the press! Sampling gourmet coffees and foods sell more products, both in the short and long run.  A new independent study proves for the first time that in-store sampling not only has dramatic sales impact on the day of the sampling event, but also increases sales of established products and line extensions, as well as products, for many weeks following.

Conducted by Knowledgenetworks,  the study showed the following:

  • In-store sampling drives additional repeat purchase
  • In-store sampling drives sales for existing products and line extensions
  • In-store sampling delivers new buyers – to the sampled items and to the brand franchise
  • In –store sampling impacts sales long after the day of the event, making it incredibly cost effective

To read the complete study: Groundbreaking Study Redefines In-Store Sampling Impact and Usage

Ideas that can be used specifically for specialty coffee retailers:

  • Focus on creating a coffee of the week, month holiday or season.  An example would be celebrating the upcoming autumn season by featuring Pumpkin Spice for September, Cranberry Nut Cream in October and Vermont Maple Nut Crunch in November.Pumpkin Spice
  • Make sure to have related products at or near your sampling area.  If you are featuring Pumpkin Spice flavored coffee, promote a pumpkin spice flavored latte, pumpkin infused cheesecake, pumpkin cream cheese rolls, pumpkin nut muffins… you get the idea!
  • Make the effort to use a slower time of the day or week to invite customers in to a seasonal or holiday sampling.  This is a great time to show off any new and exciting gift items you will be carrying for the upcoming time period.  Make sure to display at least three different size gift baskets that customers can order from you as well as any cookies or dessert trays that will be available.
  • Get your whole staff involved with creating the buzz and helping out during the sampling.  Big smiles, pleasant greetings and lots of product knowledge will go a long way to stimulating sales now and in the future.
  • Set up a designated area for different products and make sure you are ready to take early holiday orders.  Customers are thrilled to begin crossing people of their shopping lists.  Offer a generous discount for orders placed the day of the sampling event.
  • Remember there is always a National Fun Food Holiday, changing of the season, Hallmark special occasion or nationally observed holiday to celebrate so you will never run out of ideas.
For ordering great tasting coffees visit

For money-making ideas visit, and get up-to-date information from Kaffe Magnum Opus sign-up at

Contact me directly at or 800/652-5282 and let me know of any topics you would like to see covered in the blog.