Posts Tagged ‘Specialty Coffee’

51 Million Consumers Come Back to Specialty Food

Tuesday, October 19th, 2010

According to “Today’s Specialty Food Consumer 2010,” the NASFT’s annual report on consumer purchasing habits and trends, sixty-three percent of consumers have purchased specialty foods this year, a 37 percent increase over 2009.

The increase to 63 percent of consumers purchasing specialty food in 2010 – up from 46 percent in 2009 — means 51 million consumers have come back to specialty food after cutting their spending during 2008 and 2009, said Ron Tanner, VP, communications and education at the New York-based NASFT. That’s a return to 2006’s specialty food consumption numbers, he noted.

What are they buying?

Among specialty food consumers, natural or organic products were the most purchased in the past 12 months. The top five specialty food purchases reported were coffee, chocolate, olive oil/other specialty oils, cheese and cold beverages.

Who is buying?

Consumers age 18 to 34, especially those in the 25-to-34 age bracket with $100,000-plus household incomes, are 35 percent more likely to buy specialty food. These consumers tend to be in the Northeast or the Western United States, college educated and Hispanic.

The research was conducted in July 2010 by Mintel International and Toluna USA.

To read the full article

Planting Seeds and Reaping Profits with Local Events

Saturday, June 26th, 2010

As Dean Gardner, KMO’s Director of Sales and I have been setting up for the Summer Fancy Food Show we have been bantering back and forth about how our customers could participate in trade shows and events right in their backyard and grow their brand and increase their customer base.  Here are just a few of the ideas we came up with:

  • Business to Business Networking Socials – Take the time to mingle with other local business owners and let them know about catering opportunities or other special services you may offer.
  • Church Bazaars – Events like this usually bring people in from all over and the cost to set-up a table is pretty inexpensive.
  • Local college “Welcome Freshman Class” – Each year you can welcome a whole new class of students to your business.  Make sure they know where you are located in town and what you offer… FREE wifi, entertainment, etc.
  • Become the featured coffee provider for area job fairs – everyone needs a great cup of coffee before, after and maybe even during an interview.
  • Become a speaker for the Elks Club, Masons, VFW, Lions, Kiwanis Club or other civic organizations – These groups are always searching for featured speakers and it allows you to become considered the area expert in your field.
  • Join town featured events like anniversary, holiday and Founder’s Day celebrations – Again, people come from miles away to take part in the festivities and this provides you a chance to let them know about you, your business and products.
  • Get involved with charity fundraisers for those in need  - Doing good things for people never goes out of style.
  • Become a featured spot for social group meetings and gatherings – Whether it is a knitting group, book, chess or photography club, these folks need a place to meet and greet… why not yours?
  • Become involved with the local government and area businesses through groups like the Chamber of Commerce or Downtown Improvement Groups – This is great way to build strong ties with your neighbors and local officials.

We are sure that we have missed others but hope that you write back with things that have worked with your business.

I look forward to reading and sharing your ideas.

Best Regards,

Robert

Grow your coffee sales today!  Contact me directly at Robert at KMOCoffee.com or 800/652-5282

Summer Fancy Food Show Opens Sunday June 27th

Saturday, June 26th, 2010

Located at the Jacob Javits Convention Center in New York City, the Summer Fancy Food Show is the place to be this weekend. Currently a flurry of activity with exhibtors rushing to prepare their booths for the next three days of showing and selling.

Kaffe Magnum Opus (Booth 5553) is set to welcome coffeehouse and gourmet retailers who want to increase their profits and gain a competitive advantage within their marketplace. Stop by and sample the opening days selection of specialty coffees.   At the booth savor flavored coffees such as French Cognac, Java Spice and Jamaican Me Crazy. Featured regular coffee choices include Fair Trade Organic El Toro Loco, Black Satin and the Guatemalan Finca La Tacita estate coffee.

Stop by and say hello to us.

Can’t make it to the show… No problem!  Visit the KMO online store at www.KMOCoffee.com or call in (800) 652-5282.