Posts Tagged ‘Mintel Research’

Coffee companies must attract younger drinkers, research group says

Tuesday, October 19th, 2010

With coffee drinking patterns relatively unchanged in recent years, a recent study by Mintel Intl., a leading market research and analysis firm finds that coffee companies must center their focus on younger customers.

The study shows that “Two thirds of Americans have a cup of coffee every day.  However, only 27 percent of the coveted 18-24-year-old demographic drink coffee on a regular basis.”

Attracting younger adults into coffeehouses and cafes is very important to successful long term growth.  Discussions about what could attract more of this target market could start with a coffeehouse’s employees, which in many instances are part of that demographic.

Creating a casual atmosphere with music, available wi-fi, offering Fair Trade Organic coffees as well as a food menu of items that would appeal to this group is a great starting point.  Becoming a destination for social get-togethers -  live music, open mic nights, poetry readings and movie nights could prove to be fun as well as profitable.

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