J.M. Smucker Raising Coffee Prices 9%
Tuesday, August 3rd, 2010The Wall Street Journal reported today that J.M. Smucker Co. plans to increase prices on an array of products in its coffee lineup sold in the U.S., specifically a majority of those under the Folgers, Dunkin’ Donuts and Millstone brands.
On average, price tags on the affected products will see a 9% increase, the company said.
The Orrville, Ohio, food marketer pointed to higher long-term costs related to green, or unroasted, coffee beans. Since June 1, coffee futures have surged nearly 25% as harsh weather led to two seasons of disappointing harvests in key production areas such as Central American and Colombia.
In May, the company had announced a 4% increase across the same selection of products.
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