Posts Tagged ‘fair trade organic coffee’

Coffee companies must attract younger drinkers, research group says

Tuesday, October 19th, 2010

With coffee drinking patterns relatively unchanged in recent years, a recent study by Mintel Intl., a leading market research and analysis firm finds that coffee companies must center their focus on younger customers.

The study shows that “Two thirds of Americans have a cup of coffee every day.  However, only 27 percent of the coveted 18-24-year-old demographic drink coffee on a regular basis.”

Attracting younger adults into coffeehouses and cafes is very important to successful long term growth.  Discussions about what could attract more of this target market could start with a coffeehouse’s employees, which in many instances are part of that demographic.

Creating a casual atmosphere with music, available wi-fi, offering Fair Trade Organic coffees as well as a food menu of items that would appeal to this group is a great starting point.  Becoming a destination for social get-togethers -  live music, open mic nights, poetry readings and movie nights could prove to be fun as well as profitable.

To read further about this article

51 Million Consumers Come Back to Specialty Food

Tuesday, October 19th, 2010

According to “Today’s Specialty Food Consumer 2010,” the NASFT’s annual report on consumer purchasing habits and trends, sixty-three percent of consumers have purchased specialty foods this year, a 37 percent increase over 2009.

The increase to 63 percent of consumers purchasing specialty food in 2010 – up from 46 percent in 2009 — means 51 million consumers have come back to specialty food after cutting their spending during 2008 and 2009, said Ron Tanner, VP, communications and education at the New York-based NASFT. That’s a return to 2006’s specialty food consumption numbers, he noted.

What are they buying?

Among specialty food consumers, natural or organic products were the most purchased in the past 12 months. The top five specialty food purchases reported were coffee, chocolate, olive oil/other specialty oils, cheese and cold beverages.

Who is buying?

Consumers age 18 to 34, especially those in the 25-to-34 age bracket with $100,000-plus household incomes, are 35 percent more likely to buy specialty food. These consumers tend to be in the Northeast or the Western United States, college educated and Hispanic.

The research was conducted in July 2010 by Mintel International and Toluna USA.

To read the full article

Exclusively from KMOCoffee.com. Another Great Coffee – Fair Trade Organic Three Eyed Buddha Blend™

Wednesday, July 7th, 2010
Three Eyed Buddha Blend Poster, Air Pot Label or Shelf Talker

Three Eyed Buddha Blend Poster, Air Pot Label or Shelf Talker

Fair Trade Organic Three Eyed Buddha™ is only available from Kaffe Magnum Opus.  Three cheers to Robert Kraeuter for coming up with the blend.

This is one I urge you to carry and brew.   It has remarkable clarity and is part of our growing selection of Fair Trade Organic coffees.

Have some fun in your store and add something different.  Fair Trade Organic Three Eyed Buddha™ is the answer to your search.  Pilgrim: “Your Journey is Over”.
Bob Johnson