The study shows that “Two thirds of Americans have a cup of coffee every day.  However, only 27 percent of the coveted 18-24-year-old demographic drink coffee on a regular basis.”

Attracting younger adults into coffeehouses and cafes is very important to successful long term growth.  Discussions about what could attract more of this target market could start with a coffeehouse’s employees, which in many instances are part of that demographic.

Creating a casual atmosphere with music, available wi-fi, offering Fair Trade Organic coffees as well as a food menu of items that would appeal to this group is a great starting point.  Becoming a destination for social get-togethers -  live music, open mic nights, poetry readings and movie nights could prove to be fun as well as profitable.

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This article is important to Kaffe Magnum Opus because all of our coffees, straights through flavored selections are and have been KSA certified for years.  It is another level of assurance that we provide for our customers.  We are also Fair-Trade Certified, Organic Certified and Smithsonian Bird-Friendly Certified.

These certifications provide our customers the selling edge, the absolute advantage within their marketplace to say to their customers “The Consumer” that the product they are purchasing is of the highest quality and have no reservations about making that statement.  To learn more about gaining the absolute advantage within your marketplace contact robert@kmocoffee.com.

This particular article depicts the importance that consumers place on the factors that motivate them to allocate spending on food and beverage products.

The research stated that “The market for kosher food is strong and growing in the United States, reports Mintel. Sales of kosher foods totaled $12.5 billion in 2008, a 64 percent increase since 2003.”

Mintel, the Chicago-based research firm found that the No. 1 reason people buy kosher is for food quality (62 percent).

“General healthfulness” (51 percent) was cited as the second most common reason people purchase kosher food, while food safety rated third among 34 percent of respondents, in sharp contrast to the 14 percent of respondents who say they purchase kosher food because they follow kosher religious rules. Full Story…