Best Regards,

Robert

Want to grow your coffee sales? Contact me directly at  800/652-5282 or Robert at KMOCoffee.com

Best Regards,

Robert

Want to explore a world of coffees? Please take a moment and call me directly at  800/652-5282 or Robert at KMOCoffee.com

• Business to Business Networking Socials – Take the time to mingle with other local business owners and let them know about catering opportunities or other special services you may offer.

• Church Bazaars – Events like this usually bring people in from all over and the cost to set-up a table is pretty inexpensive.

• Local college “Welcome Freshman Class” – Each year you can welcome a whole new class of students to your business.  Make sure they know where you are located in town and what you offer… FREE wifi, entertainment, etc.

• Become the featured coffee provider for area job fairs – everyone needs a great cup of coffee before, after and maybe even during an interview.

• Become a speaker for the Elks Club, Masons, VFW, Lions, Kiwanis Club or other civic organizations – These groups are always searching for featured speakers and it allows you to become considered the area expert in your field.

• Join town featured events like anniversary, holiday and Founder’s Day celebrations – Again, people come from miles away to take part in the festivities and this provides you a chance to let them know about you, your business and products.

• Get involved with charity fundraisers for those in need  - Doing good things for people never goes out of style.

• Become a featured spot for social group meetings and gatherings – Whether it is a knitting group, book, chess or photography club, these folks need a place to meet and greet… why not yours?

• Become involved with the local government and area businesses through groups like the Chamber of Commerce or Downtown Improvement Groups – This is great way to build strong ties with your neighbors and local officials.

We are sure that we have missed others but hope that you write back with things that have worked with your business.

I look forward to reading and sharing your ideas.

Best Regards,

Robert

Grow your coffee sales today!  Contact me directly at Robert at KMOCoffee.com or 800/652-5282

85c, a Taiwanese based coffee company with its flagship store in Irvine, CA    hopes to acquaint American’s with the taste of sea salt in their espresso-based drinks and challenge their taste buds to new and unique styles of inexpensive pastries.   It use to be a treat finding a fine French buttery croissant or dense cranberry orange scone to munch on but palates be ready for some new taste sensations!   Stephanie Peng, manager of the store notes in the article  “One surprise crossover hit is a black squid-ink bread, made with Vermont sharp cheddar cheese and garlic paste”.

Drip by drip

The company, which dubs itself the Starbucks of Taiwan opened in late fall of 2008.  It mainly attracted Asian customers in the beginning but now counts 50% Non-Asians as loyal customers.

With rapidly changing demographics, business owners stand before a grand opportunity to introduce their businesses and products to new middle class citizens venturing out into the mainstream of America.  Being able to adapt, adjust and seize upon these new prospective customers is critical to long term success.

Take a stroll through any grocery store and one can see how the tastes of American’s are changing.  According to Julia Huang, CEO of a company that tracks Asian trends in the United States, 85C could gain real traction in the U.S. market.

“For some reason, in the past four to five years, American tastes — and we’re not talking about cuisine, we’re talking about snacks — [and] comfort food has changed so much,” she says.

Changes occurring within your local environment will provide you with a sense of awareness of how to position your business.  Go to the mall, grocery store, festivals, the park or sit outside your store and witness who your potential customers are.  Are you doing what it takes to meet their needs?  What three things can you do to introduce yourself and business to these folks?  All it may take is some slight changes to the menu,  some new items in the case or maybe some new world beat music streaming through the shop.

We are all a sum of everything we have done in the past, so if positive changes are desired for the future the time to initiate success is now.

Keep a pot on and make it black…

Robert

For viewing the complete article:

http://www.npr.org/templates/story/story.php?storyId=127474607

Contact me directly at Robert@KMOCoffee.com or 800/652-5282 and let’s talk about growing your business.

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