Coffee Snobbery Can Can Your Growth
Saturday, October 23rd, 2010This is a great article on Coffee Consumption by a Passionate Person.
http://dailydemitasse.com/2010/10/coffee-snob-conflict/
It is from the Daily Demittase.
My Reply:
Starbucks was an innovation. They got lost along the way but they are big, smart and seem to be more flexible now.
I will always remember my first iced latte’ during the SCAA Seattle Show in ’90 or ’91. I’d been ‘off’ caffeine for a few years, but this was so good, I could not ignore its value, and with great luck and good timing, I got started in the coffee business.
And then the first Hazelnut Coffee, so bright and smooth. That morning I was taking my first baby steps into the business at a farmers market. Amazingly, my coffee supplier at the time came out at 3 AM to help me get set up. He made the first pot in my commercial launch. And it was perfect.
Notice: latte and hazelnut, not exactly the double espresso’s I drink today, with one packet of splendid, or, more to my liking, a half shot of vanilla or amaretto syrup. Down the hatch.
So no snobbery at my end, just good business. A coffee retailer must provide what the customer demands.
Bob Johnson
