Archive for the ‘Industry News’ Category

Coffee Snobbery Can Can Your Growth

Saturday, October 23rd, 2010

This is a great article on Coffee Consumption by a Passionate Person.

It is from the Daily Demittase.

My Reply:

This is a great story. And true. And the way I have approached coffee for the twenty years I’ve been in the trade. You must be flexible.
I’ve also urged all our coffee house and cafe customers to be above all else flexible and innovative. Innovation is the antithesis of tradition.
Let us all remember that coffee houses were undertaken in the country of tea drinkers. London.
And the Original London coffee houses were dens of financial wizardry well before the evaporation of values and traditions in Wall Street.
Which is a round about way to say that some traditions, like honesty, are fundamental and a foundation for an industry.

Starbucks was an innovation. They got lost along the way but they are big, smart and seem to be more flexible now.

I will always remember my first iced latte’ during the SCAA Seattle Show in ’90 or ’91. I’d been ‘off’ caffeine for a few years, but this was so good, I could not ignore its value, and with great luck and good timing, I got started in the coffee business.

And then the first Hazelnut Coffee, so bright and smooth. That morning I was taking my first baby steps into the business at a farmers market. Amazingly, my coffee supplier at the time came out at 3 AM to help me get set up. He made the first pot in my commercial launch. And it was perfect.

Notice: latte and hazelnut, not exactly the double espresso’s I drink today, with one packet of splendid, or, more to my liking, a half shot of vanilla or amaretto syrup. Down the hatch.

So no snobbery at my end, just good business. A coffee retailer must provide what the customer demands.
Bob Johnson

Would You Walk The Grand Canyon Rather Than Give Up Your Morning Coffee?

Friday, October 22nd, 2010

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This came across my twitter account.  Its a survey done for Green Mountain Coffee.  It is great reading.  Here is the link:

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Come to

Coffee companies must attract younger drinkers, research group says

Tuesday, October 19th, 2010

With coffee drinking patterns relatively unchanged in recent years, a recent study by Mintel Intl., a leading market research and analysis firm finds that coffee companies must center their focus on younger customers.

The study shows that “Two thirds of Americans have a cup of coffee every day.  However, only 27 percent of the coveted 18-24-year-old demographic drink coffee on a regular basis.”

Attracting younger adults into coffeehouses and cafes is very important to successful long term growth.  Discussions about what could attract more of this target market could start with a coffeehouse’s employees, which in many instances are part of that demographic.

Creating a casual atmosphere with music, available wi-fi, offering Fair Trade Organic coffees as well as a food menu of items that would appeal to this group is a great starting point.  Becoming a destination for social get-togethers -  live music, open mic nights, poetry readings and movie nights could prove to be fun as well as profitable.

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