Kaffe Magnum Opus Blog » Fair Trade Organic

Coffee companies must attract younger drinkers, research group says

Robert Kraeuter — Tue, 19 Oct 2010 21:36:22 +0000

With coffee drinking patterns relatively unchanged in recent years, a recent study by Mintel Intl., a leading market research and analysis firm finds that coffee companies must center their focus on younger customers.

The study shows that “Two thirds of Americans have a cup of coffee every day. However, only 27 percent of the coveted 18-24-year-old demographic drink coffee on a regular basis.”

Attracting younger adults into coffeehouses and cafes is very important to successful long term growth. Discussions about what could attract more of this target market could start with a coffeehouse’s employees, which in many instances are part of that demographic.

Creating a casual atmosphere with music, available wi-fi, offering Fair Trade Organic coffees as well as a food menu of items that would appeal to this group is a great starting point. Becoming a destination for social get-togethers - live music, open mic nights, poetry readings and movie nights could prove to be fun as well as profitable.

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Exclusively from KMOCoffee.com. Another Great Coffee – Fair Trade Organic Three Eyed Buddha Blend™

bobjohnson1945 — Wed, 07 Jul 2010 20:14:16 +0000

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Three Eyed Buddha Blend Poster, Air Pot Label or Shelf Talker

Fair Trade Organic Three Eyed Buddha™ is only available from Kaffe Magnum Opus. Three cheers to Robert Kraeuter for coming up with the blend.

This is one I urge you to carry and brew. It has remarkable clarity and is part of our growing selection of Fair Trade Organic coffees.

Have some fun in your store and add something different. Fair Trade Organic Three Eyed Buddha™ is the answer to your search. Pilgrim: “Your Journey is Over”.

Bob Johnson

Fair Trade Organic Hot Havana Nights™ – One Great Coffee!

bobjohnson1945 — Sun, 04 Jul 2010 13:37:19 +0000

Resales Excellent - Great Feedback" width="244" height="328" />

I urge you to get a five pound bag, poster, the air pot label and a case of six one pound bags for resale.

I guarantee your customers will love this brew. Money back if it doesn’t work.

Bob Johnson
Call Me: 609-247-9683