As Dean Gardner, KMO’s Director of Sales and I have been setting up for the Summer Fancy Food Show we have been bantering back and forth about how our customers could participate in trade shows and events right in their backyard and grow their brand and increase their customer base.  Here are just a few of the ideas we came up with:

• Business to Business Networking Socials – Take the time to mingle with other local business owners and let them know about catering opportunities or other special services you may offer.

• Church Bazaars – Events like this usually bring people in from all over and the cost to set-up a table is pretty inexpensive.

• Local college “Welcome Freshman Class” – Each year you can welcome a whole new class of students to your business.  Make sure they know where you are located in town and what you offer… FREE wifi, entertainment, etc.

• Become the featured coffee provider for area job fairs – everyone needs a great cup of coffee before, after and maybe even during an interview.

• Become a speaker for the Elks Club, Masons, VFW, Lions, Kiwanis Club or other civic organizations – These groups are always searching for featured speakers and it allows you to become considered the area expert in your field.

• Join town featured events like anniversary, holiday and Founder’s Day celebrations – Again, people come from miles away to take part in the festivities and this provides you a chance to let them know about you, your business and products.

• Get involved with charity fundraisers for those in need  - Doing good things for people never goes out of style.

• Become a featured spot for social group meetings and gatherings – Whether it is a knitting group, book, chess or photography club, these folks need a place to meet and greet… why not yours?

• Become involved with the local government and area businesses through groups like the Chamber of Commerce or Downtown Improvement Groups – This is great way to build strong ties with your neighbors and local officials.

We are sure that we have missed others but hope that you write back with things that have worked with your business.

I look forward to reading and sharing your ideas.

Best Regards,

Robert

Grow your coffee sales today!  Contact me directly at Robert at KMOCoffee.com or 800/652-5282

KMO Customer Sweet Life Bakery

 Our congratulations to Stephen and Jill on the additions to their store.  It grew from 750 to 2850 square feet, with major changes for customers, expanded product line, and operating improvements such as walk in freezer and new baking equipment.

A downtown bakery supplying freshly baked breads is a sure hit.  Residents were accustomed to visiting the Avenue for fresh bread, but the bakery supply them lost their building to fire many years ago. 

The extra tables and great visibility, a corner location and proximate parking will also help.

Bob Johnson

KMO Founder