Kaffe Magnum Opus Blog » Business Ideas

The CEO or Owner or Leader or PGA Tour Professional must know the details

Bob Johnson — Mon, 16 Aug 2010 00:10:30 +0000

Is this a Sand Trap, or Bunker? Dustin Johnson thought, as virtually all the fans on the course and at home thought, it was a path, not a bunker. But it is a bunker designed by Pete Dye, the course designer. Dustin Johnson put his club on the ground behind the ball; in golf language he grounded the club. A no no in a bunker. So after finishing the hole, and tying the PGA Championship, on national television, he was penalized two strokes and dropped out of the playoff with two other players. A real shame. But…

Golf pros are their own CEO and the CEO is responsible for knowing the details when he or she is making a decision. Routine situations, even ones disguised by trampling, are not routine when the CEO is involved. So there is a lesson for all of us to learn. Know the rules, know the details. In this case the ball is resting on sand, and might have raised a question in Johnson’s mind, but it did not because the bunker was trampled.

At first I thought it was a path, but the rules chairman explained that “local rules” were clearly spelled out in handouts and signs, and the local rules made it clear that every sand area on the course was a bunker.

Tough. Very tough. But… Johnson missed it.

So we must all stay current, read, research, learn, go to school, read the NY Times online (my bias), read books, stay technically current, know your accounting, know your pricing, know your costs, and know your customers. There are no small decisions. Know the details and pursue them relentlessly.

Dustin Johnson is a stand-up man who I think will be back to win other major golf championships. Lets hope this bad decision doesn’t cripple him. Another trait of the CEO must be resilience. We make mistakes, we have to move on, correct the work, and get on with running a profitable business.

Exclusively from KMOCoffee.com. Another Great Coffee – Fair Trade Organic Three Eyed Buddha Blend™

Bob Johnson — Wed, 07 Jul 2010 20:14:16 +0000

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Three Eyed Buddha Blend Poster, Air Pot Label or Shelf Talker

Fair Trade Organic Three Eyed Buddha™ is only available from Kaffe Magnum Opus. Three cheers to Robert Kraeuter for coming up with the blend.

This is one I urge you to carry and brew. It has remarkable clarity and is part of our growing selection of Fair Trade Organic coffees.

Have some fun in your store and add something different. Fair Trade Organic Three Eyed Buddha™ is the answer to your search. Pilgrim: “Your Journey is Over”.

Bob Johnson

Fair Trade Organic Hot Havana Nights™ – One Great Coffee!

Bob Johnson — Sun, 04 Jul 2010 13:37:19 +0000

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I urge you to get a five pound bag, poster, the air pot label and a case of six one pound bags for resale.

I guarantee your customers will love this brew. Money back if it doesn’t work.

Bob Johnson
Call Me: 609-247-9683

French Cognac Flavored Coffee Makes a “bruit d’un plongeon” at the Fancy Food Show Booth #5553

Robert Kraeuter — Sun, 27 Jun 2010 16:52:13 +0000

Kaffe Magnum Opus is proud to make a “splash” at the Fancy Food Show with our French Cognac flavored coffee. Available in regular, decaf and SWP, French Cognac is a distinct member of the Kaffe Exotica line. This cup suprises with hints of chocolate, cinnamon, oak, hazelnut, and candied fruit. The essence and aroma of this coffee will invite even the busiest customers to stop and savor the moment. Visit booth #5553 and experience French Cognac flavored coffee for yourself.

Best Regards,

Robert

Want to grow your coffee sales? Contact me directly at 800/652-5282 or Robert at KMOCoffee.com

Things Get Spicy at the KMO Booth #5553

Robert Kraeuter — Sun, 27 Jun 2010 14:26:16 +0000

The new tantalizingly spicy flavored coffee treat, Java Spice, is unveiled at the Kaffe Magnum Opus booth # 5553 this morning. Exotic and captivating… this flavored coffee is a wonderful blending of cinnamon, cardamon, cloves, ginger and vanilla. Perfect for the coffeehouse or gourmet retailer looking to set themselves apart from the crowd. It’s opening day of the Summer Fancy Food Show so start your morning off right… stop by and have a cup of Java Spice today!

Best Regards,

Robert

Want to explore a world of coffees? Please take a moment and call me directly at 800/652-5282 or Robert at KMOCoffee.com