Coffee Snobbery Can Can Your Growth

This is a great article on Coffee Consumption by a Passionate Person.

http://dailydemitasse.com/2010/10/coffee-snob-conflict/

It is from the Daily Demittase.

My Reply:

This is a great story. And true. And the way I have approached coffee for the twenty years I’ve been in the trade. You must be flexible.
I’ve also urged all our coffee house and cafe customers to be above all else flexible and innovative. Innovation is the antithesis of tradition.
Let us all remember that coffee houses were undertaken in the country of tea drinkers. London.
And the Original London coffee houses were dens of financial wizardry well before the evaporation of values and traditions in Wall Street.
Which is a round about way to say that some traditions, like honesty, are fundamental and a foundation for an industry.

Starbucks was an innovation. They got lost along the way but they are big, smart and seem to be more flexible now.

I will always remember my first iced latte’ during the SCAA Seattle Show in ’90 or ’91. I’d been ‘off’ caffeine for a few years, but this was so good, I could not ignore its value, and with great luck and good timing, I got started in the coffee business.

And then the first Hazelnut Coffee, so bright and smooth. That morning I was taking my first baby steps into the business at a farmers market. Amazingly, my coffee supplier at the time came out at 3 AM to help me get set up. He made the first pot in my commercial launch. And it was perfect.

Notice: latte and hazelnut, not exactly the double espresso’s I drink today, with one packet of splendid, or, more to my liking, a half shot of vanilla or amaretto syrup. Down the hatch.

So no snobbery at my end, just good business. A coffee retailer must provide what the customer demands.
Bob Johnson

bobsceoblog.wordpress.com

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