Lance Armstrong Focused – Focus Yields Success

Lance Armstrong Focused

Lance Armstrong Focused

Lance Armstrong is an intensely focused man.  He has to be.  Otherwise, how could he do what he does?

He couldn’t.  Same is true in business.  There are lots of good ideas that come along, and there are lots of things you might want to add, subtract, try, initiate, install or as Nike says: “Just Do”.  But don’t.  Only do what fits in your grand design.  Focus on what you do best and then do a lot of it.

If you are the energy in your store or enterprise, the source of the motivation and action, then be there and provide the energy.  Keep everyone focused.  If customer service is your strength, the one thing that distinguishes you from your competitors, then keep the staff focused on service.  Give your customers what they demand.

If you experience poor service while transacting business, make sure the same behavior does not exist in you shop.  Every minute of every day, stay focused, and ask yourself always: “does this apply to my business?”

I say it again and again, as much to remind myself to stay focused, as to help you stay focused.  It is hard.  There is a song whose lyrics are: “its hard and its hard and its hard great god, to love one who never will love you”.   We must do this all the time, no matter how hard.  Focus and give your customers what they want.


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